Even as a child, Laura Dulay knew she wanted to be a salon owner when she grew up. But the path to achieving her dream wasn’t straight and simple—it was full of twists and turns that led her to where she is today—the owner of not just one salon, but three thriving businesses in central Florida.
Born and raised in New Jersey, Laura attended college for a year after graduating high school. In that year she learned two important lessons: College wasn’t for her, and neither was New Jersey.
She left school and enrolled in the Joe Blasco Makeup Artist Training Center in Orlando to pursue her passion for the beauty business and her preference for sunshine.
In the beginning, working in a salon held little appeal: Laura’s goal was to be behind the camera, working on set. At school, she honed her makeup skills and learned to style hair. After graduation, she hit the ground running, working for Michael Cairns, a Florida photographer specializing in commercial/lifestyle/entertainment shoots.
Her career as a makeup artist and stylist on shoots took off from there, and Laura worked for companies like Home Shopping Network, Miller Brewing Company, Wella and others. Her jobs took her all over the world, traveling a couple weeks out of every month
In the mid 2000s, Laura married and started a family, and decided to pursue her original dream of salon ownership. She took a job at the Ritz Carlton salon in Orlando to learn their high standard of customer service, getting trained in several positions.
During this time, she got her cosmetology license at the Aveda Institute in Winter Park, Florida, and then went on to work at an Aveda salon before opening up her first Salon Dulay location in 2012. And in 2020, during a global pandemic, she opened her second and third locations, which are now thriving.
Laura’s career has always been driven by people. In the beginning, she was motivated by the joy her clients experienced after their hair and makeup transformations. Now, it’s her employees who drive her ambition and growth.
She loves coaching her team to hit their own professional and personal goals, and prides herself on being a present, engaged leader.
In her personal life, Laura also challenges herself. As a single mom, she carves out quality time with her daughter doing what they love: Scuba diving. Together, they explore the ocean, even going on shark dives to view different species of their favorite fish.
Laura always strives for growth and knowledge, whether it’s in her business or under the sea. Her next endeavor is becoming an educator. After growing leaders in her own business, she’s excited to help other owners grow leaders in their salons.
Moriah was a military brat who was born in Germany and moved to Orlando in 2010 with her husband and two sons. She has been a part of the Aveda network for 10 years and is passionate about the Aveda mission and creating incredible experiences for every guest.
Jeanette is originally from Philly and came to Florida to pursue her beauty dreams and gained her esthetician license in 2019. She has mastered her craft in brows including brow mapping, brow tinting, makeup services, and waxing services. While working at Salon Dulay as a front desk team member she realized she wanted to expand her passion for all things beauty and will be going back to school for hair. She loves challenging herself in order to learn everything possible to make not only herself happy, but her clients happy!
Level 6 Stylist
Shawn has over 12 years of experience in the beauty industry in which he’s worked to perfect his craft. A former Paul Mitchell and in-salon educator, he’s passionate about continuing his education and learning the newest trends and techniques. After working with several different brands, he found his home at Salon Dulay where his personal values mirror the Aveda mission.
Shawn specializes in combining the latest fashions with each individual’s hair type. He utilizes smoothing treatments, extensions, and the latest cutting techniques to provide guests with beautiful styles they can easily recreate at home. Care is always taken to ensure the proper styling tools and products are thoroughly explained. With experience in long and short hair, as well as clipper cuts, Shawn prides himself on delivering results to any guest who sits in his chair.
Level 5 Stylist
Melanie is from Orlando and graduated from the Aveda Institute in 2013. She provides facial waxing, makeup services and is very passionate about cutting and styling to enhance natural waves and curls. She is a certified stylist in the Deva Curl technique. She loves doing beautiful blow-dries and has always had a strong passion for making people look and feel their best!
Level 4 Stylist
Jen started her journey in the beauty industry back in 2004 when she moved from her hometown in South Florida to Orlando to attend cosmetology school. After graduating, Jen worked behind the chair with various professional brands and taking advanced education classes regularly. In 2009, Jen decided to take her career to a new level and became a cosmetology educator for the Aveda Institute. She found a love for sharing her knowledge with others and helping them grow. Jen has a passion for continuing education. She has taken various advanced courses over the years and has also had the opportunity to work with top Aveda Master Stylists. Jen has a passion for detail work. She loves haircutting, especially corrective cutting, and styling. She is also a certified hair extension artist, specializing in K-tip, tape-in, I-tip/microbead and sew in. Her ultimate goal is to ensure her guests are in love with their look.
Level 4 Stylist, Level 3 Colorist
Lauren is passionate about making each and every guest feel welcome, rejuvenated and confident after each visit. She began her career as a stylist at the Aveda institute in Clearwater when she was 18. After working at an Aveda salon in Tampa she relocated to Orlando to further her career and pursue her bachelors degree. Lauren has worked with many local photographers, designers, and bridal crews on shoots and fashion shows and even attended New York Fashion Week. She has a passion for education and mentorship in her salon and helped lead Rizzieri Orlando’s Assistant Program. Lauren specializes in blonding services, trend cuts, keratin treatments, extensions, and bridal updos. She treats every guest like family and makes sure all of her clients feel beautiful, both inside and out.
Level 2.5 stylist
Alexis has been a Central Florida resident since she was four years old. She graduated from the Aveda institute in Winter Park Florida. Alexis is married to her high school sweetheart and is a proud dog and cat mom who loves hiking and being surrounded by nature. Alexis loves dimensional color, lived in blondes, balayage, and curly hair. She also has vast product knowledge and loves teaching others how to care for their hair. Most importantly, she loves making people fall in love with their hair.
Level 1.5 Stylist
Tori graduated with a degree in Cosmetology from the Career Technology Center in Scranton, Pennsylvania. After graduating, Tori continued her education by studying makeup at the M.U.D (Makeup Designory) Institution in Manhattan, New York and worked for an Aveda salon in Pennsylvania. She is now following her passions for hair and Disney in the Sunshine State!
Level 1.5 Stylist
Kayla feels as if the missing chapter of her life has been her passion for the true understanding and knowledge of cosmetology. As she has gotten older she has realized that doubt kills more dreams than failure ever will. When people go to the salon they are looking for change and she wants to be part of that change. Whether it be chopping off 12 inches of their hair due to a life change, getting that “I’m feeling myself” cut and color for your best friend’s wedding, or it’s just time to break that mold everyone else seems to polish, Kayla is your girl! Her hair is her attitude, pride, and persona.
Level 1 Stylist
Jordan is originally from New York and moved to Florida during the summer of 2021. She has always loved the beauty industry and grew up watching YouTube videos of people doing hair and makeup. After working as a receptionist at a salon, she decided to make a career out of beauty and received her cosmetology license. Jordan is licensed in both New York and Florida and is excited to learn new skills and grow as a cutting specialist with a focus on men’s cutting.
Level 1 Stylist
Michelle was born and raised in Florida and has had a passion for hair ever since elementary school. She started working for Salon Dulay immediately after graduating from Paul Mitchell the School. Michelle is very excited to be learning and experiencing new techniques in her classes at Salon Dulay. She has a lot of experience and a passion for customer service. Michelle loves making people just feel good about themselves and boosting their confidence!
Level 3 Colorist
Mikinzi started her career in 2010 at Paul Mitchell the School in Nashville, TN. She has undergone extensive color training including a trip to Las Vegas for ombre coloring. She has a passion using color to help someone feel their most confident. Mikinzi’s favorite color to do is lived in balayage and color melting. She loves creating natural and radiant color for anyone. Mikinzi recently relocated to Orlando, FL from Nashville, TN and is excited to start her new adventure!
Level 1 Colorist
Reina was born and raised in Central Florida. She graduated high school a year early to attend Aveda Institute in Orlando to follow her dreams to become a cosmetologist. She is really looking forward to learning many new things and becoming better at her craft within Salon Dulay. Reina tells herself everyday “Do the best you can until you know better. Then when you know better, do better -Maya Angelou.” Away from the salon Reina enjoys spending time at the beach with her family and friends.
Level 1 Colorist
Devon was born in Maryland, but has lived most of their life in Orlando. They have always had a love of the theater which brought them into the drag industry for four years. Wanting to expand from wigs to actual hair, they attended the Aveda Institute Orlando and graduated in 2021. This is where they found their passion for color and extensions. They are excited to bring everyone’s inner beauty to the outside- one smile at a time!
Ilianiz was born in Middletown, CT and raised in Central Florida. She has always had a passion for the beauty industry. After graduating high school in 2020, she attended and graduated from the Aveda Institute Orlando. She is following her dreams of becoming a professional hair stylist and colorist. Ilianiz is excited to be taking classes at Salon Dulay to learn the latest techniques for all hair textures. Since working at Salon Dulay, she says, “It doesn’t feel like work here, it feels like a family coming together to do what we love and are extremely passionate about.”
Level 1 Colorist
Alissa was raised in Chicago and moved to Orlando in 2021. In 2020, she received her cosmetology license and started training to pursue her passion in color services. She worked for Disney and gained exceptional customer service training and learned she loved to create magic for others. Being a colorist allows Alissa to express her creative side while helping others be their most confident. Alissa is excited about furthering her education with Aveda and the Salon Dulay team.